Co-Founder & President
Center for Humane Technology

Called the “closest thing Silicon Valley has to a conscience” by The Atlantic magazine, Tristan was the former Design Ethicist at Google. He is a world expert on how technology steers us all, leaving Google to engage the issue publicly. Tristan spent over a decade understanding subtle psychological forces, from his childhood as a magician, to working with the Stanford Persuasive Technology Lab, to his role as CEO of Apture, which was acquired by Google. His work on the attention economy started in 2013, when he created a slide deck within Google that went viral, warning about the technology industry's arms race to capture human attention and the moral responsibility companies have for the ways they restructure society. Tristan has been sounding the alarm about technology’s dark sides before most of the world caught on, according to Bloomberg, having been featured in 60 Minutes, TED, The Times (UK), The Atlantic, The New York Times, The Associated Press, Wall Street Journal and many more. Tristan has briefed Heads of State, technology company CEOs, and members of U.S. Congress about the attention economy.